PROMOTIONAL CAMPAIGN TO CELEBRATE QUECHUA’S 2 SECONDS BIRTHDAY
Summer 2015 - Quechua - Art direction - UX & UI design - Project management
Promotional campaign to celebrate the 10th anniversary of Quechua’s 2 Seconds tent by coming unrolling the history of this legend.
Launch of an ephemeral social network based on 2 seconds of emotion : joy, love, laugh…
CHALLENGE
Give an emotional aspect to this celebration by focusing on the human and sharing moments.
360° CAMPAIGN
A TV ADVERT, A WEBSITE AND AN APP.
AN ADVERT
Remembering the different emotions and add visibility to the campaign.
A WEBSITE
FIRST, THE MINISITE HIGHLIGHT SOME OF THE EMOTIONS OF THE PUB AND REMIND THE CONCEPT OF THE CAMPAIGN.
It will also give possibility to download the app.
Secondly, it will be able to come back in time through a timeline with historical key dates with informations about this innovation.
A MOBILE APP
THE CONCEPT IS BASED ON THESE 2 SECONDS OF EMOTION.
OPENING THE APP ALLOWS THE USER TO ACCESS A TIMELINE WITH VIDEOS OF PEOPLE FROM ALL OVER THE WORLD.
The user can watch any video he wants and sort them by using the filters (emotions, country, popularity, pseudo/name).
SOCIAL INTERACTIONS : the user can « like » and share on other social networks.
RELANCE : newletters and notifications will be send as kind reminders all along the campaign.
